Quick answer
For property 360 tours, the Ricoh Theta and Insta360 ranges offer the best balance of image quality, speed and cost. Choose a one-shot 360 camera for fast capture, or Matterport when you need a measured 3D model.
Key Takeaways
- Ricoh Theta — reliable, simple, great for agents
- Insta360 — higher resolution and flexibility
- Use a tripod and consistent height for clean scenes
- HDR capture helps with bright windows
- Any equirectangular image works with the platform
What to look for
Prioritise resolution, low-light performance and an easy transfer workflow. HDR or bracketing helps balance bright windows against darker interiors — a common challenge in property photography.
Frequently asked questions
Phone panorama modes can work for basic tours, but a dedicated 360 camera gives far better quality and a faster, more consistent workflow.