Quick answer
360 virtual tours let buyers self-navigate a property at their own pace, while property video delivers a curated emotional narrative — together they raise enquiry rates more than either alone.
Key Takeaways
- 360 tours: buyer-controlled exploration and pre-qualification
- Video: emotional narrative and quick social impact
- Together they cover awareness and consideration stages
- 360 tours reduce wasted viewings; video drives clicks
- Both embed on Rightmove and Zoopla
Different jobs, same goal
Video answers “does this property look good?” A 360 tour answers “what is it actually like inside?” Buyers who explore a tour before viewing arrive better informed and more likely to offer.
Frequently asked questions
Use both. Video for social media and initial impact; a 360 tour for immersive exploration on Rightmove and your website. They serve different stages of the buyer journey.